Make the Best Use of Social Media for Employee Engagement

Best Use of Social Media for Employee Engagement

Establishing genuine connections at work not only makes for a more enjoyable lunch break, but also boosts employee engagement, performance, and morale. Pop-Tart tweets about a collaboration with a well-known brand. Pop-Tarts and Good Humor have teamed together to make ice cream bars that would appeal to fans of both brands. 

This is a wonderful example of social media engagement since it demonstrates how collaborating with other well-known businesses can quadruple your involvement. Social media has become ingrained in our daily lives and work. It’s hard to believe the Internet has only been around for twenty years. As of January 2022, more than half of the world’s population utilizes social media (58.4 percent ) Around the world, 4.62 billion individuals use social media, with 424 million new users joining in the previous year. Every day, people spend an average of 2h 27m on social media.

As the most popular activity, social networking has surpassed online gaming, email, and search as well as social media for employee engagement as well as social media employee engagement strategy. Every day, more people are using social media as their primary source of job search information. Managers must understand that social media is more than just Facebook and LinkedIn. There is also some criticism and ambiguity concerning social media’s utility. Although there are some doubters of social media, the number of fans is enormous.

Social media for employee engagement

The explosive rise of social media has given companies and job seekers new avenues to engage online. Steven Spielberg wrote and directed the film Close Encounters of the Third Kind in the late 1970s. Hynek’s scale of three sorts of encounters was employed in the film: sightings, UFO observations, and human observation of live creatures. Similarly, Human Resources’ participation with the phenomenon of Social Media may be broken down into three main degrees or sorts of interactions: compliance, sourcing, and engagement.

1. Compliance

The process of ensuring that a company’s social media accounts and the personal social media accounts of its workers conform with the company’s rules as well as any laws and regulations applicable to the company’s industry is known as social media compliance, before we talk about social media and employee engagement.

Due to the fact that many businesses are still working on an efficient social media policy, legal firms routinely host workshops in order to formulate and execute  the effective, successful social media marketing as well as its associated policies. Organizations are grappling with how social networking sites may affect their workplace, as well as attempting to comprehend the regulations and other issues that may influence their social networking strategy. 

Companies may be worried about workplace diversions and the resulting concerns of privacy, bullying, and harassment from a compliance standpoint. The Commonwealth Bank of Australia’s Social Media Policy was recently issued, only to be met with a major backlash from staff and unions. Companies must create a policy framework, which also necessitates staff training on how to apply it effectively.

2. Sourcing

According to the most recent social media statistics, there will be 3.78 billion social media users globally in 2021, and this figure will only continue to rise in the coming years (Statista, 2020). As it stands, this translates to around 48% of the world’s current population. In comparison to past generations who preferred more conventional approaches, younger professionals are leveraging the benefits of technology to expand their networks faster by generating more references online.

Microsoft, for example, has established successful recruiting techniques to guarantee that they maintain their online and physical presence in order to stay a preferred employer. This involves providing a welcoming atmosphere for new hires and leveraging employee networks to reach out to applicants who aren’t actively looking for work and employee engagement through social media.

Companies are increasingly forming effective talent management teams, proficient at attracting top talent via LinkedIn and other social media platforms, and asking potential workers to learn more about a future with their company. It is a common parameter that the recruiters make them frequently available online for a specific length of time during their “Ask an Expert” step to reply to any query proposed by the job candidates.

3. Engagement

According to a poll conducted in January 2022, the usage of social media for job search has been on the rise for more than a decade. Indeed, according to Glassdoor, 79 percent of job searchers use social media to find work. More than 84 percent of companies use social media to recruit, with another 9% aiming to do so in the near future.

Social networking sites may be effective tools for attracting customers, recruiting employees, communicating with them, connecting with them, and engaging them. Facebook is the most popular social media network as of 2021. Active social media users in the United States are 84 percent of those aged 18–29, 81 percent of those aged 30–49, 73 percent of those aged 60–64, and 45 percent of those aged 65 and over.

Internal social groups may be connected and engaged using social media effectively. Social media is an important component of communication and collaboration technology that can boost productivity. Employees may clearly communicate their thoughts by replacing the old-style suggestion boxes with a more participatory procedure, which is utilized by many forums to collect user feedback.

Salesforce.com is an example of a company that uses a Twitter-like platform and refers to its staff as the “Chatterati.” These personnel are using these tools to do their tasks, which adds value to the company. VicRoads uses Yammer, an internal “twitter” that brings all of a company’s workers together in a private and secure workplace social network. Employees that are well educated and engaged outperform their counterparts by 77 percent (EveryoneSocial) In their job hunt, 79 percent of job seekers utilize social media (Glassdoor) 73 percent of social selling teams outperformed their competitors (Aberdeen Group) Customers who are suggested by advocates have a 37 percent greater retention rate than those who are not (Deloitte).

VicRoads also backed a recent blog initiative that allowed all employees to submit improvement ideas online, comment on others’ ideas, and receive input from the Corporate Leadership Team on how to put the ideas into action. Smart organizations have applied the power of the positive minds in order to keep pace with the social media trends. The use of modern communication technologies makes such a difference in employees’ urgent requirements to share their expertise and successfully communicate with one another.

Future prospect of social media in employee engagement

Companies must embrace social media with the same zeal that they have embraced the internet and websites, which are now an integral element of internal communication. It’s frequently about getting started. Employee communication is entrusted to the HR department. The HR department may use social media platforms in an integrated fashion that has genuine significance by adopting a strategic strategy.

Managers frequently feel out of control, especially when a large change process is underway where there are many social media platforms for employee engagement. Rather than attempting to control the process via excessive compliance, leaders should welcome change and encourage people to use it to boost engagement. To promote the acquisition and retention of talent, businesses are responding to the increased interest and investment in social media apps. By using social media as an intrinsic component of their employee engagement strategy, a few organizations are taking the lead as visionaries.

Take away

HR departments may utilize social media to provide workers a voice in the business by allowing them to contribute comments, perspectives, and ideas. The workforce in the 21st century needs to learn effective ways to learn using technology for their career. Managers may use social media to reach out to all staff, whether they are in the office or not, and boost internal cooperation.

Ahemed Shamim Ansary

Ahemed Shamim Ansary is a freelance contributor for guest blogging. He is writing with an ardent passion for over 20 years. His areas of interest are leadership, career, personal development, and entrepreneurship. He has professional experience in the Education Industry, Administration, and HR for more than 10 years. Ansary has been sharing his experience and learning through his blogs, such as www.quotesmuse.com and www.lifesimile.com.

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